Movie Magazine Cover Collage

I collected a few covers I liked from both Empire magazine and Total Film to give me inspiration when creating my own movie magazine cover.

Movie Magazine Cover Analysis

Movie Magazine Research

In this presentation I discuss different UK based Film magazines, how they are made and their codes and conventions. By completing this it have given me further knowledge in what is needed for the creation of my own movie magazine cover.

Movie Poster Cliché

I have included movie poster clichés, these posters follow guidelines for certain themes and genres which will help me in using the appropriate shot types, colours and typography to fit in with my chosen genre. 



Tough love relationship? Back to back

Close up and the sea? Will be emotional and poginant. 

One Colour of dress for romance movies? You guessed it, Red.

Dramatic back shot of villain/hero. If they are wearing a hat then there is defiantly a weapon.

Horror films love a classic creepy eye.

Independent Films tend to go with a golden yellow.

Collage Of Thriller/Horror Film Posters

I will take inspiration from this particular genre of Film Poster to help me create my own. I have included a varied range of colours and styles with different conventions to help me see what I would want for my own movie poster, I think all of these posters are excellent and I will be able to take a lot of guidance from them. 

Movie Poster Research

Movie Poster Analysis

Created with Padlet


I have analysed these movie posters which I used for the analysis of my teaser trailer to give me ideas of what I may do in the creation of my own movie poster.

Production Company Research

Viral Marketing Research

Product Placement Research

Black Swan - http://brandchannel.com/2011/02/02/product-placement-in-2010-oscar-nominated-films-from-barbie-to-budweiser/

“Even though Black Swan has a credited product placement coordinator, there isn’t much in the film to coordinate. Though it takes place in modern day Manhattan, the film appears scrubbed of identifiable brands. But there is one “product” that has benefited greatly as a result of the Oscar-nominated picture: Swan Lake itself. We asked Brett Batterson, executive director of the Auditorium Theatre of Roosevelt University in Chicago where Swan Lake will play in February, if he had seen an increased interest in the classic ballet due to the film? “Absolutely,” he said. Batterson told us that Swan Lake is always the second best-selling ballet after The Nutcracker, but that this run is seeing “exceptional sales” and incredibly swelled interest. The best part, noted Batterson, is that much of the uptick in interest is from “a lot of first-time ballet-goers.” Batterson added that the timing of his production, just as the film is peaking from Oscar-nomination  interest, is completely coincident. But the theatre is making the best of the great coincidence, promoting Swan Lake on its Facebook page as “Black Swan without the crazy.”Swan Lake will also be at the David H. Koch Theater from Feb. 13 to 26. Ticket reseller StubHub currently offers the cheapest orchestra seat around $270.Notably, the actual dancers in Swan Lake have been too busy dancing to even see the film. Igor Levin, the managing director of the State Ballet Theatre of Russia tour that will play at the Auditorium in Chicago and later in Minnesota and Ohio, told us he and his dancers have had no time to see the film. The one principal dancer troop that had seen it, Ivan Alexeev, told us through a translator that he found it “too much mystic and fantasy.”

Other research I found useful as I there is limited information on my other 2014 film 'The Guest' on its use of product placement, instead I've included an article from 'The Guardian' which explains the impact of product placement on modern society.

http://www.theguardian.com/tv-and-radio/2014/jun/24/breaking-bad-tv-product-placement

Second Teaser Trailer Analysis

The Guest is a 2014 American thriller film directed and edited by Adam Wingard and written by Simon Barrett. The film stars Dan Stevens, Maika Monroe, Brendan Meyer, and Lance Reddick. The film premiered at the Sundance Film Festival on January 17, 2014. Wingard and Barrett similarly worked together for their previous film You're Next(2011). The film was released in the United Kingdom on September 5, 2014, and in the United States on September 17, 2014. On June 26, 2014, the first teaser trailer was released, followed by another trailer on August 6. The film opened in the United Kingdom on September 5, 2014 in 274 theatres. It finished in eighth place, grossing $511,040. After four weeks, the film grossed $1,352,579. The film arrived in US markets on September 17 in 19 theatres. During the first weekend, the film took in $84,527. It expanded to more markets on October 10, increasing its screen count from eight to 53. It grossed $47,957 for the weekend, with a per-screen average of $905. After six weeks, the film grossed $332,890. 

^{At the UK Bloodgut Film Awards it won Best Actor, Best Soundtrack/Score and Best Film.}

Each description follows the teaser trailer shot by shot. 

Begins with usual display of  approval of all audiences. 

A non-diegetic sound of a door bell rings as the audience are shown the production and distribution company, done so the audience can recognise these big, well known production company names and make judgement even before they see the trailer. 

 It then straight cuts to an OTS shot of a woman opening a door and a young, attractive man turning to greet her. Again, non-diegetic low music begins to play to give the audience a sense of the male characters mystery and his manly, nearly intimidating persona. He speaks to the lady and a eye line shot matches her face. The camera is unsteady as the music builds up, highlighting to the audience that the male protagonist "David" may be one to be cautious of. 

Moving to a straight cut of David running, the shot tracks him from behind giving the audience a sense of military action which is correct as a memoriam of a military solider is shown, it then straight cuts and pans inwards to the mothers worried expression, by now the pace of the shots are normal but will build up during the course of the trailer to increase intensity to draw an audience in. 

Diegetic sounds of loading guns is shown in a CU of David's hands, it then straight cuts to a MS of David slowing pointing the gun in front of him outside, the audience now feel very excited at why and where this 'guest' came from, intriguing them further to watch this thriller. 

Straight cutting to a black out and stopping the background music a non-diegetic voice of 'I was with him when he died' is chilling for an audience and leaves them in high suspense. The non-diegetic music chances to a higher sounding electric guitar in a faster pace to intensify the scenes, it then shows a typical 'From the makers of...' showing this movie was made by the same people as a very successful movie is a promotion technique which will lead audiences to believe that this film will be of a high collaborator too. 

Slowly diegetic sounds of police sirens begin to blare and we are matched with a HA shot of multiple police cars speeding down a road.This leaves the audience in awe and tremendous suspense as they don't really know what is going on, which again is intriguing for them. 

The shots begin to quicken in pace to add tension to the scenes, the audience see a behind tracking shot of two men, perhaps police men walking in an office looking professional as they are wearing suits, a contrasting image is then shown which is a side profile CU of a girl in a nightclub. This shows the audience that there is many aspects to this thriller which is exciting. 

The shots again begin to get even more exciting as violence is included such as an establishing shot of a car park as a car explodes and another where is straight cuts to David hitting another male with a baseball bat. At this point the audience understand what type of character David is, but the nature of the event makes them want to find out more.

The shots then vary from MS to CU of the mothers family, showing there expressions. A straight cut moves to a MS of David shirtless following a CU of the sisters reaction to him. This draws the audience in further, especially a female point of view as perhaps a developing romance which is a stereotypical trait for female audience members. The shot moves back to a MS of David sitting looking stern, this leaves the audience slightly scared of the protagonist as it is now clear no one knows what this type of character is capable of. The non-diegetic music increases again as a CU straight cuts to David blowing smoke from his mouth, enhancing his mysterious, "bad boy" nature. Continuous straight cuts which quicken further in pace allow the intensity to reach the ultimate height as it shows a CU of David hiding and preparing to shoot, to a MS where he stands weary in a dark background which highlights his mysterious demeanour. 

The Teaser Trailer ends in a cyclical plot as the non-diegetic music halting, leaving the pace to decrease drastically as he (David) diegetically replies to the mother "Thank you mam." ending with a low angled shot of David greeting himself at the door, which the audience saw in the beginning. By ending the trailer on this is creates huge suspense and mystery which will draw in an audience and make them more likely to go see the film when it is released. The music then builds again as the title of the movie pops up from a straight cut, ending with a loud gun fire.

The Guest Movie Poster

 

Analysis of Movie Teaser Trailer

Black Swan Movie Poster

Black Swan is a 2010 American psychological thriller-horror film directed by Darren Aronofsky and starring Natalie Portman, Vincent Cassel, and Mila Kunis. The plot revolves around a production of Tchaikovsky's Swan Lake ballet by a prestigious New York City company. The production requires a ballerina to play the innocent and fragile White Swan, for which the committed dancer Nina (Portman) is a perfect fit, as well as the dark and sensual Black Swan, which are qualities better embodied by the new arrival Lily (Mila Kunis). Nina is overwhelmed by a feeling of immense pressure when she finds herself competing for the part, causing her to lose her tenuous grip on reality and descend into a living nightmare. Black Swan had its world premiere as the opening film at the 67th Venice Film Festival on September 1, 2010. It received a standing ovation whose length Variety said made it "one of the strongest Venice openers in recent memory". Black Swan had a limited release in select cities in North America on December 3, 2010, in 18 theatres and was a surprise box office success.The film took in a total of $415,822 on its opening day, averaging $23,101 per theatre. By the end of its opening weekend it grossed $1,443,809—$80,212 per theatre. The per location average was the second highest for the opening weekend of 2010 behind The King's Speech.The film is Fox Searchlight Pictures' highest per-theatre average gross ever, and it ranks 21st on the all-time list.On its second weekend the film expanded to 90 theatres, and grossed $3.3 million, ranking it as the sixth film at the box-office. In its third weekend, it expanded again to 959 theatres and grossed $8,383,479. The film went on to gross over $106 million in the United States and over $329 million worldwide.

The release of Black Swan in the United Kingdom was brought forward from February 11 to January 21, 2011. According to The Independent, the film was considered one of "the most highly anticipated" films of late 2010. The newspaper then compared it to the 1948 ballet film The Red Shoes in having "a nightmarish quality ... of a dancer consumed by her desire to dance".

This is my analysis of the Black Swan Teaser Trailer.